Yoda Pixel · ROI model

Nine out of ten visitors leave without telling you who they are.

You already paid for that traffic. This model shows what it's worth once those people are identified by name, email and phone, then worked like any other lead. Every assumption is yours to change — including the pessimistic ones.

Traffic and identification

Email track

Call track

Close and deal value

Monthly investment

Net profit per month

Return
Deals
Cost per sale

Where the traffic goes

Monthly visitors
Identified people
Actually reached
Appointments set
Closed deals

Bar lengths use a compressed scale so the small stages stay visible. The figures are exact.

The math

Emailable
Callable
Appointments from email
Appointments from calls
Appointments held
Revenue
Gross profit
Total investment
Cost per identified lead

Leads booked from email are removed from the calling pool, so nobody is counted twice. Connect rate compounds across attempts rather than adding up.

Want this run on your actual traffic?

Send us your site. We'll come back with your real identification rate, a sample of the people already on your pages, and what the model says at your deal size.

No contracts. Month to month. If the numbers don't work, we'll tell you.

Before you trust the number

Identification is not all your traffic

Resolution works on US visitors with a known device history. Foreign traffic, bots and hard-privacy browsers do not resolve. The default of 35% is deliberately mid-range.

Dial attempts compound

Four attempts at a 14% connect rate reaches about 46% of a list, not 56%. Multiplying straight across overstates every call model you have ever been shown.

Nobody gets counted twice

Anyone who books from the email sequence is pulled out of the calling pool. Push email performance up and call-sourced appointments go down, exactly as they would in practice.

Speed decides most of this

The gap between the conservative and aggressive columns is mostly follow-up discipline. Same data, same list, different response time.